Vantage is an award-winning broker based in Sydney, Australia, with 13+ years of experience in the global market. It has also established its presence in 172 countries. The brand provides a user-friendly platform, thus providing traders with access to 1000+ CFD products.
Their objective was to acquire new customers, boost installations across the country, and increase the number of registrations. However, the challenges faced by the brand included identifying the precise target audience, developing a communication strategy to build trust, and the lack of a reliable application tracking system.
To achieve the objectives, we implemented campaigns on DV360 and Time Network for increased reach and brand visibility. We also utilized precision targeting, focusing on risk-takers and high-net-worth individuals to increase conversions. A multilingual creative approach was undertaken to reach out to and resonate with a broader set of audience. We also utilized a retargeting strategy for better brand recall and conversions. Appsflyer was implemented for accuracy and consumer behavior assessment.
This all-round approach resulted in a 90% growth in installations, a 78% increase in registrations, and a 67% increase in the number of first-time deposits, thus ensuring the achievement of the objectives.
