Franklin Templeton Investments is a global leader in asset management, renowned for its expertise in delivering innovative investment solutions. It also provides education to investors concerning technological innovations for them to invest in.
Our primary objective was to raise awareness among High Net Worth Individuals (HNIs) in UAE and South Africa regarding Franklin Templeton's investment offerings. We aimed to triple the traffic on the landing page by strategically targeting audiences genuinely interested in investing. Building trust with investors in South Africa and UAE was paramount, given the sensitivity surrounding financial ventures. To achieve this, we identified HNIs interested in investments and implemented targeted ads on relevant investment sites.
Our approach also utilized DV 360 to pinpoint pertinent sites and apps in UAE and South Africa, focusing on investment genres, popularity, and user visits. Extensive market research enabled us to customize messaging and positioning to align with the specific needs of investors in both countries. To connect with the UAE and South African audience, we seamlessly integrated their cultural nuances into campaign materials, employing localized language, imagery, and references. A key element of our strategy was the launch of an educational campaign promoting long-term investing and diversification. This involved hosting a series of seminars, webinars, and workshops, empowering investors with the knowledge needed for informed decision-making in the dynamic investment landscape.
We observed a 60% increase in organic queries & 35% increase in overall inquiries. At 30% less Cost Per Landing Page view, we also got X5 ROI making it a comprehensive approach.
